on the search network
What about ad formats? Google Ads users have great flexibility in writing their ads where AdSense publishers do not have the ability to edit the text appearing in the ads on their site. AdSense users can, however, choose the ad formats that will appear on their site (e.g. text, image, video, etc.) as well as the size and colors of the ads. Please note that a Google Ads advertiser has more features when creating ads on the Display network than on the search network, such as, for example, the choice of their logo. The maximum number of ads per page On each page of their site, an AdSense user is allowed to display 3 ads, 3 sponsored links and two search bars (these bars, when used, broadcast targeted text ads).Google Ads advertisers, for their part, can only distribute onead at a time per Internet user, on the Google search engine, its search partners and its Display network . This means that, for example, you will not be able to see your ad twice on the same search results page on Google. Possible click modes A Google Ads user has, depending on their campaign settings, several possible billing methods on the Google Display network, for example a cost per click model or a cost per impression (display of an ad).On the other hand, a site using AdSense to display ads cannot choose whether the ads displayed on its site are via cost-per-click or cost-per-impression campaigns (parameter previously defined by the Google Ads user) .
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Payment systems An advertiser on Google Ads can easily manage the advertising investment they wish to make by setting maximum bids on the queries and keywords associated with their ads and by setting daily campaign budgets. On the other hand, an AdSense publisher will not be able to know in advance the advertising gains that the advertisements will bring them because their remuneration depends on the volume of clicks generated on the advertisements hosted on their site. They also cannot set the cost per click or cost per impression of the ads appearing on their site.
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