Social networks
The good side is that this research from companies like Nielsen and Forrester reflects good practices for user acquisition strategies. For example, we can know the main means used by users to download an application. See what they are: Direct searches in the application store According to the studies already cited, direct searches in the application store, whether for the name of the app or the subject it deals with, is the main factor in downloads. Aboutof downloads happen on their behalf. That's more than any other searched channel. This reinforces the importance of optimizing the presence of the app in stores so that they are found more easily.Friends and family The second largest conversion factor is the Bahamas WhatsApp Number recommendation of friends and family, who, through their own experiences and personal preferences, end up being a reference for more than half of the users. In this case, the always reliable “voice to voice”, through its strength, provides the relevance that an application eventually requires to go viral. The most downloaded The “most downloaded apps” chart is another factor that should be taken into account. Positioning well in it is a golden ticket to maintain a high number of installations. It is obvious that to get to this point, you need to be at an advanced level of your strategy.
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But it's worth mentioning that achieving this compelling social proof, precisely at the time when people are looking for an app, is essential for them to choose your solution. Social networks Social networks are also very useful channels for the public to learn about and become more interested in an application. That is why new resources must be created precisely to promote the download of an app directly from the profiles and pages of companies on the networks. Facebook and Twitter are among the social networks that now have this option on their pages, already anticipating the growing trend among the public to buy directly through their favorite networks.
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