. Breaking contextual display
Your keywords, you can be more confident of the user’s intent on that page, as they clearly show interest in a relevant subject matter. This operates in a similar manner to broad match keywords within search ads, making it important to exclude placements and use negative keywords in your campaigns. Case Study: Contextual Display by the Numbers One of our most recent success stories with contextual display comes from a client selling a desktop and mobile application for small businesses. By using the same keywords that were converting in our search campaigns, we were able to increase conversions by 1,600% with the same budget, which in turn dropped our cost per conversion from $825 to $53.We were using the same landing pages and the same conversions. These sales-ready Benin WhatsApp Number conversions were free trials and demos of the software. Search ads were highly competitive, making the cost per click more than three times that of our display campaigns. adwords contextual display This client’s search competition was heavy, making the need for display essential. With only a $2,000 monthly budget, we needed to find a way to drive far more than just a few free trials each month. Simply put, we were able to increase our conversion rate through contextual display while also increasing paid traffic by 155%. *Data is based on the 40 days before launching a contextual display campaign and the 40 days after.
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Want to try this campaign type out for yourself? Setting Up Your Contextual Display Campaign Setting up a contextual display campaign is just like setting up any other display campaign. But when it comes time to set up your targeting, instead of using topics, remarketing lists, placements, affinity or in-market audiences, you will simply select Display Keywords. You have the option to select “Audience” or “Content.” contextual display settings Selecting “Audience” will broaden your reach significantly, and turn this targeting into something that is similar to a topic-based campaign. Targeting by content will narrow the audience, helping to avoid unwanted clicks. The most effective ad groups are those that use a small list of keywords, With very targeted ads to that audience
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