Buzz Marketing is getting people
This topic was able to generate tremendous buzz on social networks. By activating three buttons at once (the shock, the extraordinary and the unusual), Disney became the issue of the year on that occasion. However, the company did less: it hired JJ Abrams to direct “Episode VII.” A little context: Abrams is a film director known for being a great master of Buzz Marketing and a fervent follower of secrecy in his films, such as “ Super ” or “Beyond the Darkness - Star Trek ”. Since everyone wanted more information about “Episode VII,” JJ Abrams did what he knew best: he stayed silent.In this way he activated the secret button on the best-kept mystery in HT Lists Hollywood in recent years. Who will be the actors? Who will be the protagonists? What is the plot of “Episode VII”? Most people had no idea about this information when the film was released in December . So much secrecy paid off: the second trailer for the film was the most viewed in history at the time and the feature film broke box office records withbillion dollars collected worldwide, with the largest US box office in history and the third largest on the planet.
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Summary and conclusion: what did we learn today? In today's article we learned that: Buzz Marketing is getting people to talk about your brand; It is especially focused on pioneers and early adopters; It is different from Viral Marketing; It has six buttons to be activated (the taboo, the shocking, the unusual, the extraordinary, the hilarious, and the secret); The same campaign can (and should) activate more than one button at the same time; Buzz Marketing can bring incredible results for those who use it. As you can see, Buzz Marketing is a very powerful tool if it is in the hands of a talented team.
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