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It will therefore be a necessity for brands to become visible through an influencer marketing strategy. Above all, brands in the beauty and fashion sector will have to budget - if they had not done so in 2017 - for long-lasting collaboration with profiles that adapt to their mission and above all vision. Social media marketing tools : to deal with the widespread phenomenon of micro-influencers , agencies will first of all have to increase their number of collaborators: after all, becoming a marketing influencer has become a professional aspiration.
Furthermore, they will measure the performance of their influencers in an Liberia Email List precise and detailed manner thanks to social media marketing tools and hashtags. Furthermore, with Google Analytics you can keep an eye on the traffic arriving from social networks. K which, to motivate its consumers to get back into shape after the holidays, launched the hashtag ourResolution thanks to a dense network of influencers.
In this way they were able to concretely track how much the influencers inspired their followers and, subsequently, compare the data with the KPIs they had set themselves. Micro-Influencers According to Forbes , an account with 1 million followers can earn up to $50,000 for a single sponsored post, depending on its engagement. Industry experts have also underlined how an influencer's profile, once a certain threshold of followers has been exceeded, becomes almost an authority in the sector and therefore reliable in the eyes of the consumer.
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