The Power of Emotional Branding Connecting Heart-to-Heart with Consumers

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Statistics help to understand the impact of visual content: the brain processes images 60 thousand times faster than any text . Because of this, choosing visual storytelling as a tool is increasingly important . Therefore, if a brand offers good storytelling in a visual format , there is a much greater chance that the recipient of this message will get involved. Beyond simply telling a story, this strategy aims to trigger emotions. A Marketing team that knows how to use visual storytelling is capable of achieving impressive results.



For this reason, in this publication we will address the following topics: What is visual storytelling? What are the benefits of this strategy? How can a company use visual storytelling? What brands are using this strategy? Keep reading and learning! What is visual storytelling? Visual Storytelling is a strategy that aims to create narratives capable of involving the public using the most diverse visual media. The purpose of the concept is to make the brand's buyer persona feel attracted to content that addresses the problems they have in common with the main character of a story.



The main differential of the format that we Israel WhatsApp Number List discuss in this post is that it is based on visual content. We are talking about various types of media, such as: videos; gifs ; images; illustrations; graphics; motion graphics (motion); memes. You can find examples of visual storytelling with different approaches. The company's tone of voice is a factor that directly influences how to construct this narrative and what format to choose. For example, if we are talking about a company that uses an informal and fun approach, you can perfectly use a meme.






The main value in the concept of storytelling is to create a story that generates identification in the target audience. Video is a very powerful format Videos have never been stronger than today . With the appeal of being visual content, they are in themselves more capable of capturing the audience's attention and making them participate. Some data helps to understand how powerful videos are: 00 million web users watch at least one video a day ; By 0, video will be 8% of all Internet traffic ; 85 % of companies use video as part of their marketing strategy .