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Some examples of scope indicators

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KPI is the abbreviation of Key Performance Indicators, or also called key performance indicator or key performance indicator. It is a quantifiable measure that allows us to evaluate the success of an organization, employee or project according to previously set objectives . Lets remember that these objectives must be SMART specific, measurable, achievable, realistic and temporary. And why are KPIs so important in an organization? They allow us to rigorously monitor actions and measure and quantify their success.


In addition, they help us make a diagnosis of the current situation of our company and be Lebanon Mobile Number List able to communicate and report on it. Thanks to this, we will be able to make the most appropriate decisions to improve our efficiency and productivity. We can classify  main types of KPIs for Social Networks KPI  Reach The objective is to develop the visibility of your brand or product on the internet and social networks. It consists of determining how many people receive your messages.  that you should take into account are Number of Impressions number of times that a message article or post had the opportunity to be seen and impact the Internet user. Mentions of your brand. Share of voice how many people are talking about your brand compared to your competition.





KPI  Engagement These KPIS determine how many people act after receiving your message. They determine how many people act once they have received your message. The objective of your social media KPIs is customer satisfactionSome engagement KPIs are Number of interactions on posts Likes, favorites, comments, retweets Number of links clicked . Rating and reviews received about your brand or product. It is worth remembering that it is essential that your followers interact with the brand, if not, no matter how many followers your brand has, you will have created the wrong KPI.

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