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Learn more about our awards and accreditation. Our Managing Director has been interviewed by a leading publisher about the institution's success and its mission. You can read the article in its entirety here. Contact Sheffield Leading marketing agency Get in touch with our Sheffield team to discuss your digital marketing needs. How Content Decay Recovers Lost Traffic and Builds a Moat Around Your Content Posted in Published in Search Engine Optimization Guide It's easy to focus on creating new content when developing a content strategy for your business. But by ignoring what's already on your site you're missing out on a huge opportunity to get more traffic.
The brutal truth is that no content performs well forever. Google updates their algorithm as the intent behind keywords changes and the information becomes outdated quickly. So your content decays over time after an initial growth period. As your traffic stabilizes and declines you may [size=13.3333px]photo retouching see this content as a failure. But you can do a lot to restore this flow or better yet trigger a new phase of growth. Updating old content is like buying from a second-hand store. You go in and look around to see what old items have potential and bring them back to life. In fact you can add more value than before. Content decay is something that you can easily incorporate into your content moderation workflow and process.
In this guide you'll learn what content decay is, how to identify decaying pages, and strategies for improving them. We'll also cover how to build a protective moat around your content so you can prevent major traffic losses in the future. This way your content strategy will be both reactive and future-proof.What is Content Decay Content decay is when the performance of content begins to degrade. It can refer to a loss in organic traffic rankings or conversion rates. Usually this happens after an initial period of growth when growth levels off and then starts to decline over time . This decline may be sudden or gradual and may occur for a complex series of reasons.
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