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A mobile-friendly experience is essential to avoid losing conversions from users who access your website via smartphones and tablets. Landing page experience and quality score concepts in the context of Google Ads Landing Page Experience: Landing page experience is one of the key factors that Google takes into account when determining the relevance and quality of a landing page in relation to ads. It focuses on the quality of experience users have when they click on an ad and are directed to the corresponding landing page. Here are some of the key elements that Google evaluates when analyzing landing page experience: Relevance: keywords used in the campaign.
Ease of navigation: It must be easy to navigate, with a clear structure and functional links. Users should be able to easily find the information they are looking for. Fast loading: A page that takes a long time to load can harm the user experience . Google Middle East Mobile Number List values landing pages that load quickly on desktop and mobile devices. Security and credibility: Landing pages that demonstrate security, such as the presence of an SSL certificate, and credibility, through contact information and privacy policies, are generally rated higher by Google.
Relevance of content: The content of the page, including text, images and other elements, must be informative and useful to the user. It must match what was promised in the advertisement. Experience on mobile devices: The landing page must be responsive and provide a good experience on mobile devices, considering the growing number of users accessing the internet through smartphones and tablets. Quality Index (Quality Score): Quality score is a metric used by Google Ads to evaluate the quality and relevance of ads , keywords, and landing pages in a campaign.
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