|
|
Therefore, physical channels become the most effective way to reach and serve consumers. The main features of this stage include Emphasis on physical distribution networks Enterprises focus on establishing and maintaining a wide range of physical sales channels, such as retail stores, supermarkets, and wholesale markets. These channels are the main way for products to travel from producers to consumers. Mass production and distribution With the development of industrialization, mass production became possible, so largescale distribution networks became crucial. Businesses during this period typically pursued economies of scale to reduce costs and increase efficiency.
Supply chain efficiency At this stage, effective supply chain man Rich People Phone Number List agement is the key to corporate competitiveness. Companies strive to optimize inventory management, reduce logistics costs, and ensure products reach the market on time. WalMart is a typical example of this era. Through its huge distribution network and low price strategy, WalMart has achieved significant market expansion on a global scale. Walmart's success lies in its efficient supply chain and largescale purchasing power, which allows it to offer goods at prices below the market average, thus attracting a large number of customers. Marketing is King.
Brand Building and Market Positioning With the development of society and the diversification of information acquisition methods, consumers have become more aware of the importance of brands. which forced companies to shift their focus from simple product distribution to brand building and market positioning. The transformation from channel is king to marketing is king is mainly driven by the following factors Changes in the market environment With the development of society and economy, the market environment has become more complex and competitive. Relying solely on channel distribution is no longer enough to maintain a competitive advantage.
|
|
發表於 19:20:02