Next, filter the pages with the fewest clicks and keep

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An eye on the pages with the most traffic. By specifying a date range and comparing, you can sort pages based on CTR fluctuations and identify pages that can be further optimized to achieve higher results. Once you've identified pages with a drop in CTR, you can add "Average Position" to see if the drop or increase in CTR may have been caused by a change in rankings . In the following example, the average position has not changed, but the CTR has decreased significantly. This suggests that changes to search result elements may be driving away clicks. And by studying the SERPs, you can see if optimizing your content helps recover lost clicks. Conclusion: Optimize your content and improve performance Properly organizing your content and keeping it up-to-date and detailed will improve your rankings, CTR, and on-page engagement.

By implementing the necessary measures mentioned in this article, you can improve the overall performance of your content in Google's volatile but important acquisition channel. This article is a translation of " How to Make Your Google Search Snippets More Clickable " published on CXL . This article introduced Belgium Phone Number Data how to display more detailed and rich site details in search snippets. As you can see, there is a surprisingly wide range of possibilities, from basic things like adjusting titles and updating content to structured markup. Although SEO has become more difficult, there is no doubt that it is still an important channel. It is difficult to improve everything at once, but let's start improving what we can little by little.



Thinking about future content marketing [Ateam Contents Marketing Meetup Vol.01 Report] Last updated: 2024/02/17 blog "Ateam Contents Marketing Meetup Vol.1" was held in Osaka on August 7th (Wednesday), and the SEO Japan editorial department also participated. I think it was a rich event that allowed us to reconfirm how to change our perception of content marketing and the basic concepts of SEO. Therefore, in this article, we will provide a report of the event with the permission of both the organizers and speakers. Please take a look.