What about the hairdresser you want to go to does she have hair that looks like she just washed it in French fry oil? You'd probably agree that it doesn't inspire confidence right? I will always repeat a saying I coined a few years ago: buying from an advisor is easier . What words do you associate with advisor? In my opinion these are terms such as: professional reliable can give advice he knows his job others trust him social proof. What are the benefits of social selling activities? Active social selling activities can bring us three main benefits. Building the image of an expert I mentioned it above but I will emphasize it once again it is easier to buy from an advisor.
Kantar Millward Brown conducted interesting research in October and November . According to them as many as of consumers in Poland first look for information online and then decide to make a purchase. It is clear from this that Hit Post social selling is often the first point of contact with customers. Kantar Poland research Shortening the distance with our recipients For me the highest form of compliment is when a potential client calls me and immediately calls me You . This proves that he has already met me somewhere and knows my approach. There is probably no better way to shorten the distance with customers and thus often shorten the purchasing process than building a strong personal brand. Strengthening our personal brand This is particularly visible in the professional services sector.
Most sales start with the brand. Returning to the research I mentioned it is worth noting how large a percentage of people look for information on the Internet and let us remember that the trend in this case is increasing. Pillars of social selling I am still shocked how many people ignore this channel of reaching new potential customers and treat social media as a job for those willing to do it. In the st century operating in social media is the responsibility of every company . But how to shape your image in SM? What should you follow? Be yourself You can spot a fake brand a mile away.
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