AI in PR – challenges that need to be faced

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The use of AI in PR and marketing brings many benefits - it automates and optimizes important processes, helps in personalization and segmentation, relieves staff, and increases the effectiveness of advertising campaigns. However, this technology is not without its drawbacks. Knowledge of its challenges and limitations is a condition for proper use of its potential without exposing oneself to image failures, legal problems or ethical doubts. We explain what to pay attention to! Legal and ethical challenges of AI in PR Challenges related to content quality AI in PR – remember this! Legal and ethical challenges of AI in PR One of the key challenges are legal aspects and they are worth paying the most attention to.

Artificial intelligence, using machine learning, is based on various information, some of which is personal data. Attention should be paid to the risk of improper management, especially in the context of GDPR regulations. 87% of analytics and IT leaders agree that advances Australia Phone Number List in artificial intelligence make proper data management a much higher priority than before. It requires, firstly, reliable information to recipients in this regard and respect for their privacy, and secondly, precise data security. Another legal issue is the fact that AI products are not works within the meaning of the law, so they are not subject to copyright protection, which often results in various doubts or abuses. In general, legal issues related to AI are currently quite muddy ground, requiring special vigilance.

This is due to the fact that the dynamic development of this technology has left some legal loopholes. Work is underway on comprehensive and transparent regulations regarding the use of AI in PR and all other areas, but there is still a lot to do in this area. Challenges related to content quality AI in PR must be implemented wisely. It is worth remembering that artificial intelligence does not feel or think like a human. He doesn't sense the context, he doesn't establish relationships. She is also devoid of emotional intelligence. Additionally, it does not guarantee the correctness of the information because it does not verify the sources it uses. AI simply generates content that fits certain patterns.